Hi, I'm Henriika Lunden, a curious and creative soul who finds joy in balancing work, learning, and self-discovery. I’ve worn many hats over the years—from fashion designer to visual content creator, and through it all, I've learned that creativity doesn’t just happen at the desk or in the studio; it thrives in moments of rest and reflection. I value my free time because it fuels my ability to approach projects with fresh ideas and unique perspectives.

I'm particularly passionate about collaborating with teams to develop sustainable, eye-catching designs—whether for fashion or home textiles like curtains or bedding. The idea of creating something that lasts, both visually and environmentally, excites me. My background in fashion design gives me the foundation, and my hands-on approach with everything from fabric choices to visual storytelling helps me bring concepts to life.

Well-being is also close to my heart. In my spare time, I dive into health and wellness, from exploring natural products to practicing mindfulness. I love staying active—whether that’s learning freestyle swimming for a triathlon or practicing ceramics at my local community center. Life, to me, is a constant journey of growth, whether through formal learning or personal exploration.

During a couple of periods of unemployment, I seized the opportunity to deepen my skills. From interior design and first aid to a recent photography qualification, I continually invest in myself. These experiences are much like my work life—diverse, creative, and purpose-driven.

Work is more than just a role for me. I’m dedicated to my projects, from the intricacies of digital marketing and visual storytelling to driving real results in commercial growth. Whether it's ideating captivating customer journeys or supporting a company’s success with my marketing expertise, I aim to make a meaningful impact.

On a more personal note, the years I spent on parental leave (2016-2020) shaped my event-planning and organizational skills, as I led efforts for our parent-teacher association. From a tire-changing event to arranging permits and sponsor deals, I found joy in community work, something I carry with me in all my professional endeavors.

Colleagues describe me as emotionally present, committed to doing more than what’s expected, and detail-oriented. I strive for personal and professional growth every day, with a strong belief that collaboration and creativity are at the heart of success.

I'm excited to continue my journey, finding new ways to combine my passions for design, marketing, and innovation—hopefully with a team that values these too.